A door hanger (also spelled doorhanger or door-hanger) is a plastic or cardboard sign, generally rectangular in shape, cut to hang from the handle or knob of a door. They are sometimes used to distribute print advertising to residences. Door hangers are often seen in and other places of lodging as a means for guests to communicate with maintenance and housekeeping staff.
Do not disturb signs can also be used by those who keep valuables in their rooms in order to deter possible thieves.
They are also used in schools to let other staff members and students at the school know that testing is in progress in the particular classroom.A stereotypical reason for using a "do not disturb" sign is to not interrupt sexual activity going on in a hotel room.
In 2009, a do not disturb sign was blamed for concealing the disappearance of an elderly couple on a cruise ship.
In 2017, mass murderer Stephen Paddock kept a "do not disturb" sign on his hotel room door, concealing ten suitcases with a stockpile of rifles and ammunition he used to commit the 2017 Las Vegas shooting.
In 2007, Embassy Suites ran a contest allowing the public to design do not disturb signs. The winner was announced in 2008.
Door Hangers are also used in competition with direct mail as an advertising vehicle. Most recently, companies providing this type of advertising have been using the term Direct to Door Advertising. This type of advertising offers a number of advantages over traditional direct mail in that the impression is "guaranteed". The home owner must handle the piece and typically on a door hanger there is just one advertising message giving the advertiser exposure.
This form of advertising is a security risk for residents as it flags a door as being unused. As such, this form of advertisement violates bylaws in many cities, and even where it is legal may damage the advertiser's reputation.
This type of advertising is used by national brands and local companies to help drive traffic into their stores, increase trial by offering a sample, and to increase their brand awareness. This method of delivery can often be more cost effective and with today's technology, the delivery of the pieces is completely trackable by integrating GPS and photos into the Proof of Performance.
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